Trust principles
PROOF Promise
Data you can trust. Decisions you can own.
Brands can buy advertising. They cannot buy a better score.
Affiliate independence
PROOF may earn a commission when users purchase through eligible retailer links. Affiliate relationships never affect scores. Sponsored placements are clearly labeled.
No invented certainty
Analyses are based on available permitted review and product data. If data is thin, PROOF should say “Not Enough Data Yet,” not fabricate percentages, failures, or recommendations.
Not personal testing
PROOF does not claim to personally test every product. Scores summarize structured analysis of the data that is available.
Always evolving
Scores may change when additional permitted reviews are analyzed or underlying product information changes.